Things to consider when buying a ukulele:
Be wary of fun and funky designs and colors, as you are likely
paying for design instead of quality and tone.
Be wary of the popular ukulele product “bundle.”
Try to invest ALL the money you want to spend at this moment into only the ukulele instrument itself, and a tuner. The more you are able to spend on your instrument, the better the sound will be.
Plan to spend at least $60-$100+ for an acceptable beginner ukulele. The biggest downside (besides sound quality) to the cheaper ukuleles is that they aren't made as well, which actually makes them harder to play. For example the distance of the strings from the fretboards and the frets themselves may not be filed down on the sides. They also often have a hard time staying in tune, especially when you first purchase them because of the
quality of the tuning pegs.